Schmidt's Naturals was borne from the vision of natural product developer Jaime Schmidt in 2010 during the Maker Movement. With humble beginnings in a Portland, Oregon kitchen, entrepreneurship brought Schmidt's lifetime passion for innovative body care into focus. Motivated to make products that would benefit her family's health, and knowing that the natural deodorant offerings on the market were falling short of consumer expectations, Jaime made it her mission to change the way people think about deodorant.Refusing to compromise any effectiveness when developing her formula, Schmidt's investment in research and testing proved to be invaluable when her progressive formula was confirmed to effectively neutralize odor and help absorb wetness, feel great on skin, and smell absolutely amazing. Compelled by an immediate customer demand, Schmidt's Deodorant spread like wildfire throughout the Northwest, selling out in retail stores, boutiques, co-ops, and online.Viral word of mouth about the product's effectiveness drew the attention of entrepreneur Michael Cammarata, who elevated the young company with his track record of helping grow emerging challenger brands. In just a few short years, Schmidt's could be found in hundreds of thousands of homes worldwide.As the company grows, Schmidt's remains true to its humble beginnings and is committed to always putting customers and ingredients first.2017 is the year that Schmidt's expands the scope of our original mission to "Change the Way People Think About Deodorant" to include new innovations throughout the bathroom and household. Look forward to new product lines, deodorant line extensions, and increased retail availability.Many of you have been here from the beginning, watching our brand grow from its humble roots, and many are new to the Schmidt's family. We want to send a heartfelt thanks to you all for joining us in our new mission to "Change the Way You Think About Natural."